The Phenomena of Pandora
The highly popular charm bracelet, which allows for personal customization, was launched in the Danish market in 2000. The strength of the Pandora charm bracelet is the handmade detailed design, the high quality and the unique threaded system: all at affordable prices. Consumers quickly embraced the concept and Pandora grew as the demand increased. In foreign markets, Pandora jewelry has also been in high demand, turning Pandora into a Global brand.
